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Calvin Klein exits color

This article was originally published in The Rose Sheet

Executive Summary

Unilever discontinuing Calvin Klein color cosmetics, skin care line to focus on fragrances, company states. Decision to phase out color and treatment line came about as "an ordinary course of business," and company viewed the brand as "not being sustainable in the future," Unilever says. Line will be slowly phased out of 120 doors worldwide this year. Calvin Klein launched the 188-SKU color collection and seven-SKU skin care line in 2000 (1"The Rose Sheet" Nov. 22, 1999, p. 5)...

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