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Vidal Sassoon Aims For Clean Break With P&G In Lawsuit

This article was originally published in The Rose Sheet

Executive Summary

Celebrity hair stylist Vidal Sassoon is seeking to terminate his licensing arrangement with Procter & Gamble and restore the Vidal Sassoon hair care brand in a lawsuit filed April 1 in Los Angeles federal court

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Vidal Sassoon

Procter & Gamble plans to reintroduce hair care line in the U.S. in the future and has a "game plan to win with the brand" globally, firm says. Consumer products giant retained global licensing rights to hair care brand as part of lawsuit settlement with hair stylist Vidal Sassoon, announced Sept. 1. P&G discontinued VS Sassoon in the U.S. in 2002, although the line still is marketed internationally (1"The Rose Sheet" Nov. 11, 2002, p. 7). Sassoon sued P&G last year, claiming the company neglected his namesake brand in favor of brands like Pantene. He specifically alleged breach of fiduciary duty, engagement in constructive fraud, actual fraud and breach of implied covenant, and was seeking hundreds of millions of dollars in damages in addition to termination of the licensing agreement (2"The Rose Sheet" April 7, 2003, p. 6)...

Vidal Sassoon

Procter & Gamble plans to reintroduce hair care line in the U.S. in the future and has a "game plan to win with the brand" globally, firm says. Consumer products giant retained global licensing rights to hair care brand as part of lawsuit settlement with hair stylist Vidal Sassoon, announced Sept. 1. P&G discontinued VS Sassoon in the U.S. in 2002, although the line still is marketed internationally (1"The Rose Sheet" Nov. 11, 2002, p. 7). Sassoon sued P&G last year, claiming the company neglected his namesake brand in favor of brands like Pantene. He specifically alleged breach of fiduciary duty, engagement in constructive fraud, actual fraud and breach of implied covenant, and was seeking hundreds of millions of dollars in damages in addition to termination of the licensing agreement (2"The Rose Sheet" April 7, 2003, p. 6)...

P&G/Sassoon suit

Los Angeles federal judge denies defendant Procter & Gamble's motion for summary judgment to block case against the firm by hairstylist Vidal Sassoon Aug. 6. Trial could begin in October, according to Sassoon, which alleges breach of implied covenant and fiduciary duty by P&G. Rejection marks the second time the judge denied P&G's motion to dismiss (1"The Rose Sheet" Oct. 27, 2003, In Brief). Court determines Sassoon "presented sufficient evidence of P&G's bad faith...and should be allowed to present his evidence to a jury." Opinion also notes Sassoon has submitted evidence suggesting the consumer products giant favored its Pantene brand over Vidal Sassoon due to the line's higher profit margin. Sassoon filed the lawsuit in April 2003, seeking hundreds of millions of dollars in damages and termination of a licensing agreement with P&G (2"The Rose Sheet" April 7, 2003, p. 6). P&G has discontinued the Vidal Sassoon hair care brand in the U.S...

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