TCB Ethnic Hair Care Brand Updated With New Products, Positioning
This article was originally published in The Rose Sheet
Alberto-Culver's Pro-Line ethnic beauty division is undertaking an initiative to revive its nearly 30-year-old TCB hair relaxer brand, Exec VP-Sales and Marketing Renee Cottrell-Brown said
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Alberto-Culver will double its ethnic hair care business to $90 mil. in annual sales with the acquisition of Dallas-based Pro-Line Corporation, a marketer of African American personal care products.
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