Avon Retail Strategy BeComing Direct-Sell As Penney’s Minimizes Cosmetics
This article was originally published in The Rose Sheet
Executive Summary
Avon plans to reposition the beComing beauty brand in the U.S. by folding the retail collection into its direct-sell business and ending its partnership with J.C. Penney, which announced it is de-emphasizing cosmetics sales
You may also be interested in...
Sephora Will Launch Shops In JCPenney This Fall
Beauty retailer Sephora is seeking to increase its U.S. presence by partnering with JCPenney to launch a new store within a store concept. The companies announced the deal April 11
Sephora Will Launch Shops In JCPenney This Fall
Beauty retailer Sephora is seeking to increase its U.S. presence by partnering with JCPenney to launch a new store within a store concept. The companies announced the deal April 11
Ultima distribution
Revlon will continue to support its Ultima brand domestically and abroad despite discontinuation of the brand in J.C. Penney, Elizabeth Kenny, senior VP-marketing for Almay and the Portfolio Brands says. Discontinuation will not have a "significant" impact on Revlon's overall business, as business in Penney's represents less than 1% of consolidated sales, exec adds. Statement follows J.C. Penney's announcement that it is downsizing its cosmetics department (1"The Rose Sheet" Feb. 3, 2003, p. 3)...