Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Elizabeth Arden: Flawless Finish Skin Balancing Makeup designed for combination to oily skin will debut in April. Launching in 17 shades ranging from Ivory to Java, collection contains silica, chromophilic kaolin and silicone complex to "absorb and disperse exc`ess oil and impart a matte finish," Arden says. Microlight particles give skin an "immediate brightness" while eyebright extract "soothes and clarifies skin," firm claims. The seventh offering under Flawless Finish foundation line, lightweight liquid makeup is packaged in traditional frosted Flawless Finish bottle and will retail for $25...