Scrip is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Sephora $25 Mil. Campaign Breaking With Web Site, Flagship Store Debut

This article was originally published in The Rose Sheet

Executive Summary

Sephora is spending $25 mil. in its first major advertising effort to back its soon-to-be-launched upgraded Web site, www.sephora.com, and the long-awaited opening of its 21,000 sq. ft. flagship store in New York City's Rockefeller Center. The LVMH company signed DDB (New York City) to head up the effort. The e-commerce portal will come online Oct. 15.
Advertisement

Related Content

Sephora
Sephora
Sephora.com
Sephora.com
Sephora advertises
Sephora advertises
Advertisement
UsernamePublicRestriction

Register

RS007146

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel