Sephora $25 Mil. Campaign Breaking With Web Site, Flagship Store Debut
This article was originally published in The Rose Sheet
Executive Summary
Sephora is spending $25 mil. in its first major advertising effort to back its soon-to-be-launched upgraded Web site, www.sephora.com, and the long-awaited opening of its 21,000 sq. ft. flagship store in New York City's Rockefeller Center. The LVMH company signed DDB (New York City) to head up the effort. The e-commerce portal will come online Oct. 15.
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Sephora
Radio ad campaign airing in U.S. cities, including Boston, Chicago, Dallas, Los Angeles, New York, Philadelphia and Washington D.C., feature voice-overs asking "What is Sephora?" followed by a description of the LVMH division's "experience." The radio spots are part of the firm's $25 mil. campaign initiated in October created by DDB New York (1"The Rose Sheet" Sept. 13, p. 7)
Sephora
Radio ad campaign airing in U.S. cities, including Boston, Chicago, Dallas, Los Angeles, New York, Philadelphia and Washington D.C., feature voice-overs asking "What is Sephora?" followed by a description of the LVMH division's "experience." The radio spots are part of the firm's $25 mil. campaign initiated in October created by DDB New York (1"The Rose Sheet" Sept. 13, p. 7)
Sephora.com
Andrea Pomerantz Lustig to VP-editor in chief. She formerly headed Beauty & Fitness coverage for Cosmopolitan. The Web site's launch Oct. 14 will coincide with the opening of Sephora's 21,000 sq. foot flagship store at Rockefeller Center (1"The Rose Sheet" Sept. 13, p. 7)