Parfums Caron
This article was originally published in The Rose Sheet
Executive Summary
"Heart of Caron" special edition package contains pure perfume extract of Montaigne, a scent available only at the company's Paris-based Caron Boutique. The "feminine and alluring" fragrance opens with jasmine and bitter orange and moves to a heart of daffodil and mimosa, with a drydown of vanilla and sandalwood. Montaigne is presented in a 24K gold heart Limoges box with hand-painted text, which opens up to reveal a heart-shaped 7.5 mL crystal flacon with a gold hand-engraved cap. The flacon rests on top of a cream-colored silk pillow within a white porcelain interior. The limited edition fragrance, priced at $275, will available in November at select Nordstrom and Saks Fifth Avenue stores as well as the Parfums Caron Boutique in New York City, which is scheduled to open Oct. 31
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says