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Suave antiperspirant

This article was originally published in The Rose Sheet

Executive Summary

Invisible Solid Antibacterial antiperspirant/deodorant, in 1.6 oz. and 2.6 oz. sizes, is shipping Aug. 2. Two of three consumers indicated purchase interest in Suave Antibacterial, according to trade materials. Unilever also will introduce Suave Invisible Solid Aloe ap/deo in the same sizes. Soothing Aloe is the brand's number two original solid scent. The new ap/deos will be backed with $6 mil. of consumer support in the second half, according to company trade materials



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