Scrip is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By


Speed Stick

This article was originally published in The Rose Sheet

Executive Summary

Mennen launching a clear dry, silicon-based antiperspirant/deodorant backed by $25 mil., the heaviest advertising support to date behind any Mennen product, the company said. The antip/deo will be available in three fragrances - Ocean Surf, Active Fresh and Aqua Sport - and will retail for around $3.49. The campaign will be designed by the company's ad agency, Young & Rubicam (New York City). An FSI dropping Oct. 31 also will back the ap/deos, which will be available in September



Ask The Analyst

Please Note: Click here for more information on the Ask the Analyst service.

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts