Scrip is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By



This article was originally published in The Rose Sheet

Executive Summary

Three-SKU hair care line works to "repair and reinforce dry or brittle hair," L'Oreal said. The launch will build on the company's existing "Vive" offerings, which include VitaVive for normal hair, BodyVive for fine hair and ColorVive for color-treated or highlighted hair. The products in the NutriVive collection are 2-in-1 Shampoo and Conditioner, Revitalizing Shampoo and Revitalizing Conditioner. The 13 oz. items will be available in August. The offerings will be line-priced with L'Oreal's existing Vive products, which cost approximately $3.49 each



Ask The Analyst

Please Note: Click here for more information on the Ask the Analyst service.

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts