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Graham Webb Head Games Hair Care Targets Young, Urban Salon Customers

This article was originally published in The Rose Sheet

Executive Summary

Graham Webb's July introduction of Head Games will fill a gap in the company's current salon hair care line-up by appealing to the hip, urban-dwelling salon-goer between the ages of 16 and 35, the Carlsbad, Calif.-based company said. The eight-piece collection of shampoos, conditioners and styling products will be marketed under Graham Webb's Montage salon umbrella.



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