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In Brief: The Himmel Group

This article was originally published in The Rose Sheet

Executive Summary

The Himmel Group: Retains TM Capital Corp. to investigate new branded consumer product "opportunities." Himmel, which markets the Ovaltine powdered drink mix, is interested in personal care items, cosmetics, OTC drugs, foods, beverages, household products and pet supplies/food items. Products of interest would have sales of up to $100 mil., be "advertisable" on TV and radio and have retail distribution through channels including food and grocery stores, mass merchandisers, club stores and drug stores. Himmel would consider "collaboration structures" including acquisitions, licensing, incentive market and media arrangements. The company exited the H&BA market in 1996 when it sold the Gold Bond Medicated Powder line to Chattem for $40 mil. ("The Rose Sheet" April 15, 1996, p. 7)...
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