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Coty The Healing Garden TV ads to break in 1998; firm to focus on core fragrances.

This article was originally published in The Rose Sheet

Executive Summary

COTY TO CULTIVATE THE HEALING GARDEN WITH RECORD-LEVEL AD SPEND IN 1998, including moneys earmarked to create a television campaign for the mass market aromatherapy line. Coty's ad efforts for The Healing Garden reflect the company's decision to focus on the brand in 1998 following an extremely successful launch of the firm's first aromatherapy effort in October ("The Rose Sheet" April 28, Marketing In Brief). The line is being supported with a $5.6 mil. print ad campaign, featuring the tagline "Holistic fragrances for the mind, body and spirit."
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