Scrip is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By


Avon Basics "no-fuss" global facial skin care line to debut in U.S. in January.

This article was originally published in The Rose Sheet

Executive Summary

AVON BASICS "NO FRILLS" FACIAL CARE LINE TO BOW IN JANUARY for women who desire a "simplified...low maintenance" skin care collection, Avon said. The five-SKU line is targeted at consumers who seek a "no-fuss," "wash and wear" skin care regimen, rather than specialized, niche products with "targeted solutions or age-defying capabilities," the direct marketer added. Formulated for all skin types, vitamin-enriched Basics acts as the "basic building blocks of Avon skin care" to help women "simplify" their facial program, the company said. Avon discussed the inspiration for the line at a meeting with analysts last year ("The Rose Sheet" Oct. 14, 1996, p. 4).



Ask The Analyst

Please Note: Click here for more information on the Ask the Analyst service.

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts