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Aramis Tommy unisex toiletries line in test market now.

This article was originally published in The Rose Sheet

Executive Summary

ARAMIS TOMMY TOILETRIES LINE DEBUTING in a test market in Beverly Hills, Calif. The trial run for the newest venture in the company's successful Tommy franchise will span the country with at least 10 test market cities, including New York, San Francisco, Charlotte, N.C., Washington, D.C. and Miami, slated to feature the products in select department store doors. Roll out of the test market will continue through April. Print advertising in local markets will support the line. The Tommy toiletries collection, still under development, includes approximately 30 SKUs of body, hair and skin care products.



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