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Playtex sun care sales up 24% to $36.7 mil.; Schering, Pfizer report consumer sales jumps.

This article was originally published in The Rose Sheet

Executive Summary

PLAYTEX SUN CARE SALES OF $36.7 MIL. UP 24% IN SECOND QUARTER of fiscal 1997 (ended June 28), representing the fastest growing segment of the personal care company, Playtex Products said. Growth in the category follows Playtex' effort to focus on its sun business with new product introductions and stepped-up marketing activities ("The Rose Sheet" Feb. 17, p. 4). In a conference call July 22, CEO Michael Gallagher told securities analysts the growth "was fueled by new product launches, distribution gains, continued market share gains and continued category growth."



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