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Marketing in Brief: Vaseline

This article was originally published in The Rose Sheet

Executive Summary

Vaseline: Reformulates Intensive Care Moisturizing bath line with extra ingredients, including chamomile, baby oil, aloe and vitamin E to "soften bath water" and "leave skin feeling smooth and moisturized," according to Chesebrough-Pond's. The line has also been repackaged in clear bottles featuring an icon of a woman looking out at the ocean, the company stated. Chese-Pond's also added Peaceful Orchard fragrance to the three-product collection which consists of Moisturizing bath beads, Foaming creme bath and Moisturizing bath and body oil. The revamped line will be on counter by the end of July...



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