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Marketing in Brief: Freeman

This article was originally published in The Rose Sheet

Executive Summary

Freeman: Beautiful Skin hand and body lotions are housed in bottles picturing a "moisture level" chart system that indicates the "moisturizing intensity of each lotion" to help consumers select the "optimum lotion for their specific skin care needs," Freeman Cosmetics said. Apricot & Vitamin E Ultra Nourishing lotion, with a maximum moisture level of 10, protects skin "against damaging free radicals," while Raspberry & Sugar Cane Alpha-Hydroxy moisturizer (level 8) "stimulates the skin's natural renewal process," Freeman noted. Cucumber & Ginseng Skin Therapy lotion, French Vanilla & Shea Butter Ultra Moisturizing lotion and Vitamin E & Orchid 5000 IU creme round out the new product offerings. Shipping In August, each 18 oz. product will be priced at $3.49...



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