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Marketing in Brief: Escada Collection

This article was originally published in The Rose Sheet

Executive Summary

Escada Collection: Seasonal fragrance is packaged in gold silk with amber colored velvet and lace embroidery to complement the company's Couture Winter collection, according to Adipar. The company will promote the fragrance with Escada umbrella ads breaking in September beauty books. Supplied by Quest, the modern oriental opens with top notes of mandarin and plum. The heart contains jasmine and tuberose, which dry down to ambroxan, tonka bean and sandalwood accords. Available in October at Neiman Marcus, Saks Fifth Avenue, Nordstrom and Bergdorf Goodman, a 1.7 oz. parfum de toilette spray will sell for $90. The company will distribute 25,000 of the numbered, signed bottles, and plans to introduce a new bottle every fall, Adipar said...



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