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In Brief: Helena Rubenstein

This article was originally published in The Rose Sheet

Executive Summary

Helena Rubenstein: Lucy Tart to assistant VP-marketing, responsible for developing and executing marketing strategies for the reintroduction of the Helena Rubenstein prestige cosmetics line into the U.S., the Cosmair division announced July 21. Formerly Lancome assistant VP-treatment marketing, Tart assumes the new position in August, reporting to General Manager Margaret Sharkey. Cosmair named Sharkey head of the Helena Rubenstein department in April ("The Rose Sheet" April 14, p. 6)...



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