House Commerce Committee FDA reform markup pushed back until after August recess.
This article was originally published in The Rose Sheet
Executive Summary
OTC/COSMETICS NATIONAL UNIFORMITY REMOVAL URGED BY SEN. FEINSTEIN in a July 16 letter to Labor & Human Resources Committee Chairman James Jeffords (R-Vt.), claiming that inclusion of the provision of the proposed FDA reform bill "would pre-empt California's very successful Proposition 65 as that state law applies to nonprescription drugs and cosmetics." Sen. Dianne Feinstein (D-Calif.) also opposes any expansion of the national uniformity language to foods.
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says