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FDA OTC labeling rule crowds out "important consumer information" -- CTFA.

This article was originally published in The Rose Sheet

Executive Summary

FDA OTC LABEL RULE WOULD EXCLUDE "IMPORTANT CONSUMER INFORMATION," CTFA said, including claims such as non-comedo-genic, PABA free and fragrance free. Addressing FDA's Nonprescription Drugs Advisory Committee on the issue of FDA's proposed OTC label reform rule July 14, Cosmetic, Toiletry & Fragrance Association Assistant General Counsel Stephen Gettings maintained that "other important consumer information that's not required by any government agency," but is included on cosmetics packaging, is not accounted for under FDA's proposed labeling reg. These claims would be crowded out of labeling due to the amount of information required within a rigid template under the agency's proposal, CTFA asserted.

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ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says

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