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Shiseido's Eudermine Revitalizing Essence to enter U.S. skin care market in August.

This article was originally published in The Rose Sheet

Executive Summary

SHISEIDO's EUDERMINE REVITALIZING SKIN CARE "ESSENCE" U.S. DEBUT SET FOR AUGUST following a century of marketing in Japan. The skin care essence, which has been reformulated and repackaged specifically for its U.S. debut, will be available at Shiseido's counters at New York City Saks Fifth Avenue doors beginning Aug. 24. National distribution through 63 Nordstrom doors will kick off in September. A print campaign is scheduled to break in the September issue of Vogue and run in other beauty and fashion books in subsequent months.



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