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Marketing in Brief: KMS relaunches

This article was originally published in The Rose Sheet

Executive Summary

KMS relaunches: KMS ThermaStat Thermal styling spray, for "long-lasting curl retention, texture and shine" replacing Prolimist Pure heat styling product, the company said. Available now, 2 oz. and 8 oz. sprays are priced at $3 and $7.50, respectively. Shine Complex spray will replace Color Response Lock and Shine. The "light, reflective" treatment boosts shine and provides UV protection, the company said. A 1 oz. and 4 oz. spray will cost $4 and $10.50. KMS is also introducing an improved Pomade formulation that offers a "thicker texture" with a "stronger hold," the company said. Available now, a 2 oz. jar is priced at $8.95...



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