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Marketing in Brief: KMS line extensions

This article was originally published in The Rose Sheet

Executive Summary

KMS line extensions: AMP Volume Leave-In Thickening cream contains an amino-magnesium-panthenol system to add "fullness and body" to hair, the Redding, Calif.-based firm said. The light-hold cream also "strengthens and protects," KMS said. A 1 oz. and 6 oz. cream will sell for $2.50 and $7.95, respectively. KMS Molding Paste provides "maximum style flexibility" while "creating texture and adding thickness" to hair, the company said. A 1 oz. and 3.5 oz. paste will retail for $4 and $11.95, respectively....



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