Scrip is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Marketing in Brief: Crest MultiCare

This article was originally published in The Rose Sheet

Executive Summary

Crest MultiCare: Procter & Gamble said to be spending $42 mil. on advertising and promotion for the newest addition to its toothpaste franchise. The campaign, handled by D'Arcy Masius Benton & Bowles (New York), will include print and TV ads. The toothpaste will hit store counters in August ("The Rose Sheet" April 21, Marketing In Brief). The firm is also planning a sampling effort to 60 mil. households and a Sunday newspaper coupon drop beginning in September. Ad spending on MultiCare will be in addition to the print and TV Crest brand campaign that began in early June...
Advertisement
Advertisement
UsernamePublicRestriction

Register

RS004391

Ask The Analyst

Please Note: Click here for more information on the Ask the Analyst service.

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel