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In Brief: Renaissance Cosmetics

This article was originally published in The Rose Sheet

Executive Summary

Renaissance Cosmetics: Forms RCI China, Inc. following a joint venture with Shanghai-based Shanghai Alexander Cosmetics, the manufacturer, marketer and distributor of Jerome Alexander cosmetics and wigs, Renaissance announced July 9. The newly formed company will market the Renaissance fragrance, cosmetics and nail products and expand product distribution for both companies' lines beyond Shanghai Alexander Cosmetics' current 20 provinces, Renaissance said. The joint venture will allow Renaissance to establish a presence in the Asian market and will provide the U.S. company with manufacturing capability so it can distribute to other Asian countries in a cost effective way, the company said...



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