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Helen of Troy Revlon artificial nails $3 mil. print ad campaign to break in August.

This article was originally published in The Rose Sheet

Executive Summary

HELEN OF TROY REVLON ARTIFICIAL NAILS SUPPORTED WITH $3 MIL. PRINT AD CAMPAIGN breaking in August beauty, fashion and lifestyle books and running through the end of the year, the El Paso, Tex.-based company said. To heighten its competitiveness in a burgeoning nail products market, Helen of Troy will support Revlon artificial nails with a second-half advertising schedule capitalizing on the artificial nail market's high volume seasons of summer and Christmas, the company explained. Helen of Troy will continue to support the 60-SKU Revlon line with advertising in 1998. During its first month on the market, the Revlon artificial nail line generated $546,000 in sales, the company said.
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