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Marketing in Brief: Skindicator

This article was originally published in The Rose Sheet

Executive Summary

Skindicator: Ultima II "breakthrough skin diagnosis system" is a "unique and easy way" for consumers to analyze skin types and find the appropriate products, Revlon said. After applying diagnostic tapes to facial skin, consumers can refer to a chart that recommends Ultima II skin care offerings based upon results from the tapes. The three charts, for dry, normal/combination and oily skin, will include breakdowns according to specific concerns, such as wrinkling or hydration. The Skindicator system will appear on Ultima II counters in July...



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