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Marketing in Brief: Perlier

This article was originally published in The Rose Sheet

Executive Summary

Perlier: Aromatic bath gels contain honey for "curative, protective and antibacterial" benefits, Natural Recipes Perlier said. Honey & Mandarin formula is "gentle and calming," while Honey & Verbena provides a "pick-me-up," the company said. Honey & Mint gel is "cooling and uplifting," and Honey & Vanilla "stimulates the senses" and ensures "extra energy," according to the company. Available now at Bloomingdale's, Macy's and Saks Fifth Avenue, as well as Cosmetics Plus and the Home Shopping Network, the 16.8 oz. bottles are priced at $22.50...



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