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Marketing in Brief: Naturistics 2-in-1 shampoo/conditioner

This article was originally published in The Rose Sheet

Executive Summary

Naturistics 2-in-1 shampoo/conditioner: Green Tea & Ginseng for fine hair includes fo-ti and red sage to nourish scalp without leaving hair "weighed down," Del Labs said. The Banana & Coconut formula "replenishes lost moisture" for dry or damaged hair while chamomile extracts "provide natural highlights and shine," the firm claims. The Raspberry & Blackberry version for healthy hair gently nourishes and cleanses, while the Peach & Papaya version for permed or color-treated hair "provides extra softening and conditioning," Del said. The four 12 oz. formulas will be on counter for $3.75 apiece starting Sept. 1...



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