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Marketing in Brief: Aziza

This article was originally published in The Rose Sheet

Executive Summary

Aziza: Single Step cream-to-powder eyeshadows are "long lasting and silky smooth with a quick drying time," Jean Philippe said. The eye colors are available in eight shades, including Golden Bronze, Hi Ho Silver, Topaz and Rose Quartz. The eyeshadow, housed in a color-coded barrel container, is partnered with an applicator wand. On mass market shelves now, the suggested retail price is $4.95...



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