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FTC settlement of NutraTrim fraudulent cellulite claims part of agency's "Campana Alerta".

This article was originally published in The Rose Sheet

Executive Summary

NUTRATRIM CELLULITE CONTROL CREAM FTC SETTLEMENT is one of the first Federal Trade Commission actions taken as part of the agency's new campaign to pre-vent fraudulent product claims targeted specifically at Spanish-speaking consumers. Ads in Spanish-language magazines such as Buenhogar for NutraTrim Bio-Activa Cellulite Control Cream and NutraTrim Weight Loss Tablets, made claims such as: "Love handles, cellulite and fat. Now you can eliminate it with NutraTrim Bio-activa Cream" and the "results are instantaneous and permanent." The NutraTrim line is marketed by Kave Elahie, dba M.E.K. International, Simi Valley, Calif.
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