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Murad's 365 brand with skin, hair, sun care and vitamin products out next month.

This article was originally published in The Rose Sheet

Executive Summary

MURAD 365 COLLECTION INCLUDES SKIN CARE, BATH & BODY, HAIR CARE AND SUN CARE LINES and will be available in the company's 365 Spa slated to open March 5. The brand, which consists of 400 products that "address the daily concerns" of consumers, has a "lifestyle" positioning conveyed through the brand tagline: "Feel Look Live Everyday," according to the firm. The day-spa is located at Murad's El Segundo, CA headquarters. Murad is planning to expand distribution of the line and is currently "considering...different options," the firm said.

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