Murad's 365 brand with skin, hair, sun care and vitamin products out next month.
This article was originally published in The Rose Sheet
MURAD 365 COLLECTION INCLUDES SKIN CARE, BATH & BODY, HAIR CARE AND SUN CARE LINES and will be available in the company's 365 Spa slated to open March 5. The brand, which consists of 400 products that "address the daily concerns" of consumers, has a "lifestyle" positioning conveyed through the brand tagline: "Feel Look Live Everyday," according to the firm. The day-spa is located at Murad's El Segundo, CA headquarters. Murad is planning to expand distribution of the line and is currently "considering...different options," the firm said.
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ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says