Yves Saint Laurent Parfums
This article was originally published in The Rose Sheet
Executive Summary
German court rules that the Sanofi Beaute division can no longer sell its latest women's scent under the name Champagne. The German suit was filed by the Committee Interprofessional du Vin de Champagne (CVIC), a French champagne and wine growers association that has sued Yves Saint Laurent in several European countries regarding the use of the Champagne name. CVIC also was successful in French litigation to bar the use of the name. The fragrance is now sold in France under the under the Yves Saint Laurent brand, with no product name
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ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says