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This article was originally published in The Rose Sheet

Executive Summary

Third quarter sales of Listerine grew 34% to $85 mil. due in part to the late summer launch of FreshBurst Listerine along with new packaging for regular and Cool Mint Listerine products. The firm is in the midst of a makeover for Listerine, which features a new recyclable polyethylene terepthalate faceted plastic bottle. Launch of the new package is being supported by an $8 mil. national print and TV ad campaign. Warner-Lambert Consumer Sector third quarter sales rose 22% to $551 mil. in the U.S. and increased 20% to $1.13 bil. worldwide. Consolidated sales increased 13% in the three months to $1.67 bil. worldwide, and net income gained 9% to $169 mil



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