Warner-Lambert
This article was originally published in The Rose Sheet
Executive Summary
Third quarter sales of Listerine grew 34% to $85 mil. due in part to the late summer launch of FreshBurst Listerine along with new packaging for regular and Cool Mint Listerine products. The firm is in the midst of a makeover for Listerine, which features a new recyclable polyethylene terepthalate faceted plastic bottle. Launch of the new package is being supported by an $8 mil. national print and TV ad campaign. Warner-Lambert Consumer Sector third quarter sales rose 22% to $551 mil. in the U.S. and increased 20% to $1.13 bil. worldwide. Consolidated sales increased 13% in the three months to $1.67 bil. worldwide, and net income gained 9% to $169 mil
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says