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This article was originally published in The Rose Sheet

Executive Summary

VALLEY SPIRIT EXTENDING VERMONTAGE FRAGRANCE with hand and body lotion Nov. 15 and scented soap in the spring. The one-year- old Burlington, VT-based company launched the fragrance, its first product, in November 1993. Designed to capture the "essence of Vermont," Vermontage is sold in Vermont, New Hampshire, Connecticut and New Jersey in "high end" drug stores, hair salons and gift shops, as well as by mail order through Vermont magazine. The firm is expecting to triple its current retail distribution of 70 doors by the end of 1995.



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