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LADY IN RED SEEKS CANCELLATION OF ESTEE LAUDER'S BEAUTIFUL MARK

This article was originally published in The Rose Sheet

Executive Summary

LADY IN RED SEEKS CANCELLATION OF ESTEE LAUDER'S BEAUTIFUL MARK, claiming that its Beautiful Lady trademark predates it. In a Nov. 3 answer and counterclaim to Lauder's Sept. 27 trademark infringement complaint against the firm ("The Rose Sheet" Oct. 10 p. 7), Lady in Red said that it purchased the Beautiful Lady trademark in November 1993 from Maynard, Inc., which obtained the mark in 1934 -- 49 years before Lauder's Beautiful trademark was registered in 1993.
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