Kenzo
This article was originally published in The Rose Sheet
Executive Summary
Extending Parfum D'Ete line with bath and body products available in February. Perfumed Bath Gel cleanses gently and contains glycerin to moisturize the skin. Perfumed Body Lotion is enriched with Aqualizer, a patented moisturizing complex "which restores the skin's natural balance," Kenzo says. Perfumed Soap, which is embossed with a leaf, contains Condisoap, a lathering agent that leaves skin soft and moisturized, according the firm. The bath gel and body lotion are offered in 6.7 oz. light blue tubes for $27 and $34, respectively. The 3.5 oz. soap, priced at $29, comes in a light blue travel case decorated with a leaf. All products are packaged in light blue cartons decorated with a sheaf of raffia and embossed with a golden seal that resembles the sun
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says