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Jergens

This article was originally published in The Rose Sheet

Executive Summary

Replenaderm Moisturizing Therapy Lotion and Moisturizing Therapy Cream test marketing is expanded to include Pacific states west of the Rockies. The test began in October 1993 in Denver ("The Rose Sheet" Nov. 1, 1993, Marketing In Brief). The products contain alpha hydroxy acids and a patented synthetic intercellular lipid, which is said to penetrate the skin to help it retain moisture. The cream is available in 4 oz. and 8 oz. tubes, and the lotion is offered in an 8 oz. tube and 12 oz. pump. The smaller sizes of the two products are priced at $5.99 while the larger ones are $8.99
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