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SHISEIDO COSMETICS SALES UP 1.5% IN FISCAL 1995 FIRST HALF

This article was originally published in The Rose Sheet

Executive Summary

SHISEIDO COSMETICS SALES UP 1.5% IN FISCAL 1995 FIRST HALF (April 1 to Sept. 30) the company reported in an Oct. 28 release. Cosmetic sales, which account for 71.5% of total sales, were Y140.67 bil. or $1.42 bil. for the six months, based on a Sept. 30 exchange rate of $1 = Y99.05. Sales for the cosmetic segment were boosted in part by the recently introduced Receinte Perfect Rouge N lipstick and by Vivace Hair Fresh hair deodorant, which "contributed significantly to the increase" in cosmetics sales, the company said. Shiseido also highlighted contributions from its main brand in the self-selection market, Whitia, and Pureness, a new skin care line that was launched in August and September in the U.S. and Europe, respectively ("The Rose Sheet" June 13, p. 7).
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