Garden Botanika
This article was originally published in The Rose Sheet
Executive Summary
Recently launched hair care line includes Botanika Cleanse Black Walnut Highlighting Shampoo, Lemon Blossom Highlighting Shampoo and Red Clover Highlighting Shampoo. Black Walnut Highlighting Shampoo contains extracts from walnut hulls and black walnuts, as well as vegetable protein to "enliven sensuously deep tones in brown or black hair," the company noted. Red Clover Shampoo, which contains rosemary and henna in addition to red clover, is formulated to "protect fiery brilliance in red hair" Lemon Blossom Highlighting Shampoo uses chamomile and lemon blossoms to "revive brilliant highlights in blonde hair," according to Garden Botanika. The shampoos are packaged in 12 oz. bottles that retail for $7.50 each. Garden Botanika hair care line, which was introduced to its 54 stores Sept. 15 ("The Rose Sheet" Sept. 5, p. 8), includes the Botanika Cleanse shampoos, Botanika Condition products and Botanika Style "finishers" ("The Rose Sheet" Sept. 5, p. 8)
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says