Desert Essence
This article was originally published in The Rose Sheet
Executive Summary
Blemish Treatment Stick diminishes blemishes and soothes insect bites and cuts, the Chatsworth, CA-based company says. The product, which is currently available at about 4,000 health food stores nationwide, contains 11 essential oils including rosemary and lavender, with anti-bacterial tea tree oil as the main ingredient. Blemish Treatment stick is designed to be used with Desert Essence's other tea tree oil products, which include facial wash, shampoo, ointment and moisturizer. Store posters for the blemish product feature the tagline "Clear skin, clear conscience." Packaged in glass and with a self-cleaning roll-on applicator, Blemish Treatment Stick has a suggested retail price of $8.50 for 1/3 oz. Desert Essence is a division of Long Island, NY-based Country Life Vitamins
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says