Scrip is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By



This article was originally published in The Rose Sheet

Executive Summary

Firm is launching Herbal Essences biodegradable shampoos and conditioners with herbs, botanicals and other plant-derived ingredients and pure mountain spring water in January. Clairol's Herbal Essence shampoo and conditioner line, which bowed in the 1970s, will continue to be sold, the firm said. The new line consists of shampoos in Moisture-Balance, Replenisher, Extra Body and Clarifying formulas, and conditioners in Moisturizing, Replenisher, Light Conditioning and Clean-Rinsing versions. TV and prints ads are slated to break in March. Displays will offer full cash refunds with purchase, and $1-off coupons will be available in FSIs and magazines. The color-coordinated shampoos and conditioners come in 12 oz. bottles with flip-top caps, each featuring a different herbal or botanical ingredient, and will sell for $3.29 suggested retail



Ask The Analyst

Please Note: Click here for more information on the Ask the Analyst service.

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts