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Clairol

This article was originally published in The Rose Sheet

Executive Summary

Firm is launching Herbal Essences biodegradable shampoos and conditioners with herbs, botanicals and other plant-derived ingredients and pure mountain spring water in January. Clairol's Herbal Essence shampoo and conditioner line, which bowed in the 1970s, will continue to be sold, the firm said. The new line consists of shampoos in Moisture-Balance, Replenisher, Extra Body and Clarifying formulas, and conditioners in Moisturizing, Replenisher, Light Conditioning and Clean-Rinsing versions. TV and prints ads are slated to break in March. Displays will offer full cash refunds with purchase, and $1-off coupons will be available in FSIs and magazines. The color-coordinated shampoos and conditioners come in 12 oz. bottles with flip-top caps, each featuring a different herbal or botanical ingredient, and will sell for $3.29 suggested retail
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