Bristol-Myers Squibb
This article was originally published in The Rose Sheet
Executive Summary
Haircoloring products "performed well" during the third quarter, the company says in its financial report for the quarter, noting "strong sales" of Nice'n Easy and Miss Clairol, as well as the U.S. introduction of Natural Instincts. BMS consolidated worldwide sales gained 2.4% to $2.93 bil. in the third quarter, with a 6% increase in international sales and flat domestic sales. Net earnings for the quarter increased 2.1% to $620.8 mil. For the nine months, consolidated sales grew 3.8% to $8.74 bil.; there was a 4% increase in domestic sales and a 3% gain in international sales during the three months. Nine-months earnings advanced 2.4% to $1.74 bil
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says