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Helene Curtis

This article was originally published in The Rose Sheet

Executive Summary

Names DDB Needham, Chicago agency for Finesse, Salon Selectives and Vibrance hair care and Degree antiperspirant/deodorant brands in the U.S., Curtis announces Dec. 22. The firm says it also expects to assign international accounts to DDB Needham in the future. The firm has been searching for a new ad agency since the recent severance of its 10-year relationship with Saatchi & Saatchi Advertising Worldwide ("The Rose Sheet" Dec. 6, In Brief)





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