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This article was originally published in The Rose Sheet

Executive Summary

Launching Elements by Hugo Boss in the fall of 1994 in 400-500 doors. The men's scent will be sold in one account per market through Christmas before adding an additional 400-500 doors in the spring of 1995. Print and television ads will support the fragrance and are tagged, "When was the last time you felt all the elements?" Elements contains top notes of tangerine, bergamot and prunes; heart notes of artemisia, juniper and geranium petals; and base notes of musk and cedar and sandalwoods. Creations Aromatiques developed the scent





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