Aveda
This article was originally published in The Rose Sheet
Executive Summary
Hair Detoxifier "deeply cleanses and clarifies all hair types," the company says. Recommended for oily hair, the product "removes sebum, dirt and environmental pollution from hair" and "also removes buildup from synthetic conditioners, styling aids and shampoos," Aveda states. The product contains rosemary, patchou and lavender, which provide antiseptic and antimicrobial benefits, and three corn-derived ingredients -- sodium gluconate, erythorbic acid and citric acid -- which are said to "neutralize the damaging effects of chlorine on the hair." Other ingredients include wintergreen, petit grain and organically-grown aloe and sage. The item is priced at a suggested $8 for 8.45 oz
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says