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ERSP targets sexual supplement

This article was originally published in The Tan Sheet

Executive Summary

The Daily Wellness Company, producer of the sexual supplement ArginMax, has not responded to an initial inquiry regarding claims made in print advertising for the product, the Electronic Retailing Self-Regulation Program (ERSP) says. The claims in question include a statement touting ArginMax as the "only scientifically validated, natural nutritional supplement formula for sexual performance and enjoyment." The producers of the supposed sexual enhancer also assert ArginMax provides "88% improved ability to maintain erection[s]" and "71% improved level of sexual desire." According to ERSP protocol, Daily Wellness will be expected to provide substantiation for its core claims by Nov. 4 before ERSP refers the matter to the appropriate government agency...





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