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Balance Bar Jenny Craig Nutritional Bars Slated For March Launch

This article was originally published in The Tan Sheet

Executive Summary

The Balance Bar Company has acquired the rights to use the Jenny Craig name for a line of nutritional products. The first introduction, a line of nutritional meal bars bearing the weight management firm's name, is expected to begin appearing on retail shelves in March.

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Kraft Functional Foods Presence Expands With Balance Bar Purchase

Kraft Foods is acquiring nutrition/energy bar marketer Balance Bar Company for approximately $268 mil., or $19.40 per share. While the food giant recently began selling Taste of Life salad dressing with vitamin E and Kraft Singles cheese slices with extra calcium, the addition of Balance Bar will significantly enhance Kraft's presence in the functional foods arena.

Kraft Functional Foods Presence Expands With Balance Bar Purchase

Kraft Foods is acquiring nutrition/energy bar marketer Balance Bar Company for approximately $268 mil., or $19.40 per share. While the food giant recently began selling Taste of Life salad dressing with vitamin E and Kraft Singles cheese slices with extra calcium, the addition of Balance Bar will significantly enhance Kraft's presence in the functional foods arena.

Kraft Functional Foods Presence Expands With Balance Bar Purchase

Kraft Foods is acquiring nutrition/energy bar marketer Balance Bar Company for approximately $268 mil., or $19.40 per share. While the food giant recently began selling Taste of Life salad dressing with vitamin E and Kraft Singles cheese slices with extra calcium, the addition of Balance Bar will significantly enhance Kraft's presence in the functional foods arena.

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